FOUNDERS

Bella Weedall is the visionary founder behind Vanguard Sports & Promotions: a dynamic sports and promotions company created to amplify athletic talent, elevate sports culture, and drive impactful brand partnerships.

A former professional athlete with firsthand experience in the intensity and nuance of competitive sports, Bella knows what it takes to perform at the highest level—on the field, in the gym, and in the public eye. With a background as a certified personal trainer, sports nutritionist, and life coach, she has spent over a decade empowering athletes to reach their full potential—physically, mentally, and professionally.

Driven by a deep passion for both performance and promotion, Bella launched Vanguard Sports & Promotions to bridge the gap between raw talent and real-world opportunity. The company is rooted in the belief that athletes are more than their stats—they are brands, leaders, and cultural icons. Through innovative promotions, strategic partnerships, and athlete-centered campaigns, Bella is building a platform where sports meets purpose and impact.

Under her leadership, Bella has grown into a trusted name for athlete development, event promotion, and brand alignment—serving clients ranging from emerging amateurs to established professionals.

Whether she’s curating high-energy showcases, consulting on athlete branding, or collaborating with sponsors, Bella is committed to pushing the sports industry forward with authenticity, excellence, and bold vision.